‍‍Leed Construction, led by Daniel Syrus, specializes in high-quality additions, extensions, custom builds, and renovations, including bathrooms, kitchens, and basements. Despite delivering top-notch services, they struggled to consistently attract projects that matched their caliber and value.

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Objective:

‍Our goal was to enhance Leed Construction's lead generation process, focusing on securing appointments for high-value projects, with an average project value set at $74,912.

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Strategy:

• Audience Insight and Segmentation: Initiated with a thorough analysis of potential clients, segmenting them based on their specific interests related to Leed Construction's services to ensure message relevance.

• Full Funnel Campaign Design: Developed a comprehensive funnel campaign using Meta Ads Manager, aimed at guiding prospects from awareness to decision-making with a strong emphasis on appointment bookings.

• Lead Magnet Creation: Introduced compelling lead magnets, such as free consultation offers and downloadable guides on home renovation tips, to capture customer data effectively.

• Customized Forms: Integrated customized forms within the ads and landing pages, making it easy for prospects to leave their contact information, facilitating a smooth transition from interest to engagement.

• Landing Page Synergy: Crafted targeted landing pages for each ad set that resonated with the ad's message, focusing on conversion optimization and clear CTA for booking appointments.

• Persistent Follow-Up Strategy: Implemented an automated follow-up system, ensuring each lead was contacted an average of 8.3 times. This persistence significantly increased the chances of converting inquiries into booked appointments.

• A/B Testing for Optimization: Employed rigorous A/B testing across all campaign elements, from ad creatives to landing page layouts, continually refining our approach based on performance data.

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Execution

At the heart of our project execution lies a commitment to transforming your strategic marketing plan from blueprint to reality with meticulous attention to detail and precision. This phase is the crucible where our comprehensive planning meets the dynamic world of digital marketing, ensuring that every aspect of your campaign is not just launched but expertly managed and optimized for peak performance.

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Campaign Rollout:

We initiate this phase by launching the campaigns across selected platforms, from Meta Ads to targeted email blasts, each tailored to resonate with your audience and objectives. This rollout is conducted with precision timing to capture your audience's attention when they are most receptive.

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Content Deployment:

Concurrently, we unleash a stream of high-quality content, from engaging social media posts that showcase your projects and expertise to informative blog articles that drive organic traffic. This content is not only designed to inform and engage but also to build trust and authority in your brand.

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Performance Monitoring:

With the campaigns live, our team shifts into high gear, closely monitoring performance metrics. Utilizing advanced analytics tools, we track engagement rates, click-through rates, conversion rates, and more, ensuring we have real-time data to inform our ongoing strategy.

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Optimization and Iteration:

Perhaps the most critical aspect of execution is our relentless pursuit of optimization. We analyze the data collected, identifying trends, successes, and areas for improvement. This insight allows us to make iterative changes to ad creatives, targeting parameters, content messaging, and more, ensuring that your campaigns are not just running but constantly evolving for better results.

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Communication and Reporting:

Throughout the execution phase, we maintain open lines of communication with you, providing regular updates and reports on campaign performance. This transparency ensures you're always in the loop and part of the decision-making process, reinforcing our partnership approach.

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Technological Integration:

We leverage the latest in digital marketing technology, from automation tools that ensure timely follow-ups to sophisticated CRM systems that keep track of every lead and interaction. This integration ensures that no opportunity is missed, and every potential lead is nurtured towards conversion.

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As we navigate through the execution phase, our focus remains steadfast on achieving your marketing goals and driving your business forward. This phase is pivotal, setting the foundation for the subsequent Growth & Scale phase, where we build on the momentum created and push for greater heights in your business's expansion.

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Results

• Leed Construction experienced a substantial boost in their lead generation efforts, leading to 11 high-value booked appointments within the initial three months.

• The full-funnel approach, coupled with the lead magnet strategy, not only reduced the cost per lead but also improved the quality of leads, aligning with the desired project value.

• The follow-up strategy proved to be a key factor in converting leads into appointments, emphasizing the importance of persistence in the sales process.

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